Page 10 - Greenbank Review SP 2019
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 Global trends
With consumption levels of meat-derived protein in wealthier countries already exceeding recommended intakes (most Americans consume more than 1.5 times the average daily requirement), people in developing countries are striving to emulate the ‘Western’ diet.
Meanwhile, the scientific community is addressing the joint threat
of widespread malnutrition and the damaging effects that the overuse of land, water and energy for agriculture are having on our climate. Should the world’s population reach the predicted 9.8 billion in 2050, demand for animal-based food is expected to increase by 80% from 2006 levels, with beef increasing by 95%. This rise in demand will
be driven particularly by China and Brazil.
Greenbank Review Spring 2019
rathbonegreenbank.com
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Protein:
better alternatives for animals, people and planet?
The rise in popularity of the Veganuary movement is evidence of a growing trend for meat and dairy- free diets. Motivation for these alternative choices might stem from the desire to reduce animal exploitation, diminish environmental impact,
or minimise health risks. But individual choice aside, it’s becoming increasingly difficult to meet the protein needs of a growing global population through animal-based foods, particularly among the aspiring middle classes in emerging economies.
Perry Rudd, Head of Ethical Research, Rathbone Greenbank Investments






















































































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