9 March 2009

Rathbone Greenbank Investments recommends the following book to clients:

'How to get your ideas adopted (and change the world)'

by Anne Miller (published by Marshall Cavendish)

Have you ever thought you had a good idea, but then found that no one would listen? They said it was too risky, or not their area, or they just made so many objections that you got fed up and dropped the whole thing?

In today’s challenging times new ideas are more urgently required than ever, so this important, enjoyable and stimulating book is of vital importance. It will inspire innovators and creative people to develop fresh ideas for difficult times, and then equip them to push through the inevitable resistance to success.

Using a wealth of case studies, it explores why you may be more creative than you realise and how you can develop your 'seed' ideas into great ideas. It then reveals the powerful techniques for overcoming resistance in each of its four very different stages.

Freely crossing the boundaries between technological innovation, business and social change, and drawing on practical psychology and illuminating case studies from the author's and others' experiences, this inspiring book is both a practical guide to bringing ideas to fruition, and an inspiring demonstration of the power of individuals to make the world a better place.

About the author

Anne Miller is a successful entrepreneur, innovator, and probably one of the world’s most successful female inventors. She is the director of the Creativity Partnership, based in Cambridge, providing consulting and management training in creativity and innovation for some of the world’s leading organisations. She works at Board level, helping many of the UK’s leading non-governmental organisations collaborate on climate change campaigning.

For more information, see www.annemiller.info